Exploring Frase: AI Content Optimization Tool

Hey there, content creators! Are you tired of feeling like you’re swimming upstream when it comes to creating optimized content that attracts and retains your audience? Well, listen up because we’ve got some news that’ll make your life easier.

As the world becomes more digital and content-driven, creating optimized content is key to gaining visibility and driving traffic to your website. However, creating such content can be a time-consuming and challenging task, especially for businesses with limited resources. That’s where Frase AI comes in.

Content Optimization Tool: Frase AI is an AI-powered platform that streamlines the content creation process, making it easier and more efficient for businesses to create content that ranks high on search engines and engages their audience.

In this blog, we’ll take an in-depth look at Frase AI, its features, and its benefits, and provide an honest review of the platform. Plus, we’ll also be discussing pros and cons, pricing, and much more. By the end of this post, you’ll have all the information you need to come to your own conclusions about whether or not it’s a good fit for your needs.

What exactly is Frase AI?

At its core, Frase AI is a content creation and optimization platform that uses artificial intelligence to analyze and help you research, write, and optimize high-quality SEO content in minutes instead of hours. The platform helps you identify the questions your target audience is asking, and provides you with data-driven insights to help you create content that addresses those questions. 

Previously, Frase utilized its own AI model for content generation. However, they have now made a transition to the powerful OpenAI’s GPT-3 model. This shift has significantly improved Frase’s output, enabling it to generate high-quality content in mere seconds that is almost impossible to differentiate from human-written content. With Frase AI now powered by GPT-3, content generation has become more efficient and effective than ever before.

Frase AI has a clear vision – to make the internet a more accessible, human-friendly place by creating an answer-driven platform for all. Their goal is to make finding information on the internet a seamless and stress-free experience for all users, regardless of their level of expertise.

Who Should Use Frase?

Frase is used by a wide range of professionals, from freelancers to agencies to Fortune 50 companies. Thousands of teams and individuals rely on Frase daily, with its most active users including SEOs, content strategists, editors, writers, and content managers. No matter what your role is in content creation, Frase AI can help streamline your workflow and increase efficiency.

Let me break down some of the key features of Frase AI for you:

  1. Automated Content Briefs: Say goodbye to the hassle of generating detailed SEO content briefs. Frase AI does it all for you, helping your writers execute content that ranks high on search engines.
  2. Share Documents Easily: Frase AI makes collaboration a breeze by allowing you to send editable links to your writers. What’s more, your writers can edit documents without requiring a seat, which is not included in the Solo Plan.
  3. Google Search Console: Get an in-depth look at site-wide content analytics with Frase AI’s integration with Google Search Console data.
  4. Content Scoring: Don’t rely on guesswork when it comes to creating content that ranks. Frase AI will guide your writers to the perfect article for your target keywords.
  5. Project Status Settings: Keep tabs on your writers’ progress with Frase AI’s project status settings. Your writers can update the status to let you know when assignments are complete.
  6. Custom Templates: Customize Frase AI to suit your specific needs by creating your own templates as guidelines for AI writer customization.
  7. Content Editor: Frase AI’s intuitive content editor has all the features of top word processors, so your writers can create high-quality content with ease.
  8. Team Project Folders: Keep your team or agency clients organized by organizing documents into project folders.
  9. Outline Builder: Compose outlines using various data points, including autosuggest and “People also ask” prompts.

Frase AI’s comprehensive features make it a must-have tool for any business looking to streamline their content creation process and drive more traffic to their website.

How does Frase AI work? 

Let’s dive in and discover if it truly lives up to its promised offerings!

Frase provides users with two options: creating new content or optimizing existing content. In this blog, we will choose the “Optimize existing content” option. To proceed, we need to import the URL from which Frase can extract the content. It is also essential to specify the target search query, which we will discuss later. Once the URL and target search query have been entered, we can create the document by clicking on the respective button.

It is evident that I have encountered a “Report Content Extraction Issue” message here. The reason for reporting the problem is that Frase failed to extract images from my blog post.

Nevermind. Let’s check out this Research option as you can see in the below image.


The title of your document holds significant importance in Frase. It is the search query that you entered while creating the document. Frase takes the text in your document and performs a Google search. It then analyzes the top 20 search results and compiles a vast amount of research in the panel displayed on the screen.

So let’s take a look at all of this information and the top quadrants here we have the average word count number of headers, links and images included in your top 20 competitors for your target query.

For the title “Creating Dream-Like Art with the NightCafe Image Generation Tool ”, you can see the top results – starting with the number one ranking creator.nightcafe.studio. And the best part? Clicking into the headers will give you an outline of their content, along with all the associated research.

But that’s not all – Frase has a section specifically designed to help you visualize your SERP competitor research in different ways. It offers various features to help you gain inspiration for your content. You can analyze your competitor’s headings, the questions they answer, and also find FAQ ideas. Additionally, Frase provides related Wikipedia topics and articles along with statistics, which can be helpful when exploring a new subject.

Check out the images below for a better understanding of how it works.





When it comes to outlining your document, Frase has got you covered with two options: Select Headings from Search Results or Generate Heading Ideas with AI. And if you already have an outline, you can simply paste it in.

But let’s try out the AI-generated headings for this example. Keep in mind that the better your document’s title, the better the results will be.

In the image above, there are many options to choose from. I can say some headings were good for my document.

AI Writer

Let’s talk about how to use the AI writer. 

The first use case is to use the specific format option. You can find it in the AI writer menu. There are templates available for blog introductions, feature benefit analysis, product descriptions, and meta descriptions. For example, if you want to rephrase a paragraph, you can use the Paragraph Rewriter tool. Simply provide the paragraph and select the tone of voice, and click the Run Tool button to get a new version.

The generated output is – 

The second common use case is using the SERP context to generate AI content. In the Research tab, you can see the top results for your target search query. You can click into these results and see what your competitors are writing about. If you find something you like, you can click the “Write about this” button to generate unique content related to that context, as you can see in the image below.

There are many other use cases as well, so I encourage you to experiment and create some awesome content.


There are three ways to optimize content: optimize as you write, optimize a draft you’ve already written, or import a URL and scrape the content from it. At the top, there’s something called “Topic Score”. Our blog’s score is 18%, while our competitors’ average score is 22.3%.

We can see a difference between our numbers and our competitors’ numbers. To reduce this difference, Frase uses a tool known as the “topic blueprint.” Essentially, this tool highlights all the keywords and topics that are being mentioned in our content and that of our competitors.

Green shading indicates that the topic is mentioned more often than competitors, gray shading indicates that the topic is not mentioned, and yellow shading indicates that the topic is mentioned but not often enough. The tool also provides annotations of competitor content to help the writer add relevant information to their own content. The tool can also group topics by cluster to identify content gaps at a high level.

So that’s a little bit about how to optimize content in Frase.

What are the benefits of using Frase AI?

Using Frase AI offers several benefits, including:

  1. Increased Efficiency: Frase AI streamlines the content creation process, saving you time and resources.
  2. Improved Quality: Frase AI’s AI writing assistant helps you create high-quality content that resonates with your audience.
  3. Higher Rankings: Frase AI’s SEO optimization features help you improve your search engine rankings and visibility.
  4. Data-Driven Insights: Frase AI provides you with data-driven insights on your content’s performance, helping you make informed decisions.
  5. Scalability: Frase AI is designed to scale with your business, making it easy to manage and create content as your business grows.


Frase provides a “5-day trial” option, but it’s important to note that it comes at a cost of $1. This can be misleading for potential buyers who might assume the trial is completely free. 

However, Frase AI has 3 pricing plans available. Let’s compare these plans to help you select the one that best fits your requirements and budget.

  1. Solo Plan: This plan costs $14.99 per month, or $12.66 per month if paid annually. It is ideal for new projects that require up to 1 article per week. With this plan, you get –
    1. 1 user seat 
    2. Ability to write and optimize 4 articles per month 
    3. Generate 4,000 AI words per month 
    4. Google Search Console integration
    5. WordPress plugin

However, there is no Google Docs plugin, and you cannot share docs.

  1. Basic Plan: The Basic plan costs $44.99 per month, or $38.25 per month if paid annually. It is ideal for organizations with a content plan and SEO goals. This plan comes with-
    1. 1 user seat 
    2. Ability to write and optimize 30 articles per month 
    3. Generate 4,000 AI words per month 
    4. Google Search Console integration
    5. WordPress plugin
    6. Unlimited doc sharing
    7. No Google Docs plugin
  1. Team Plan: The Team plan costs $114.99 per month, or $97.75 per month if paid annually. It is suitable for teams that need more flexibility and collaboration. With this plan, you get –
    1. 3 user seats (extra seats cost $25 per month)
    2. Ability to write and optimize unlimited articles
    3. Generate 4,000 AI words per month 
    4. Google Search Console integration 
    5. WordPress plugin
    6. Google Docs plugin 
    7. Unlimited doc sharing

For $35 per month, the Pro Add-On provided by Frase AI includes unlimited AI-generated words and a range of premium features such as Keyword Search Volume. This feature allows users to unlock the monthly search volume for keywords in the Outline Builder, including commercial and informational keyword modifiers. Additionally, the Pro Add-On includes SERP Data Enrichment, which provides access to domain authority and backlink data for top search results. Notably, users with the Pro Add-On can also enjoy unlimited access to Frase AI Writer, a feature that allows them to generate content with ease at the click of a button. 

It is important to note that the AI Writer is only accessible as an add-on for an additional $35 per month.

So, choose the plan that meets your requirements and budget. If you’re not sure which plan is right for you, you can always try the Solo plan for 5 days for just $1 and upgrade later.


  • Frase AI streamlines the content creation process, saving users time and resources.
  • The platform’s AI-powered features help users create high-quality, optimized content that resonates with their audience.
  • Frase AI’s SEO optimization features help users improve their search engine rankings and visibility.
  • Frase Content supports multilingual optimization in English, Spanish, French, German, Italian, Dutch, Portuguese and Danish.


  • Frase AI is relatively expensive compared to other content optimization tools on the market.
  • The platform’s AI-powered features can sometimes generate irrelevant or incorrect suggestions, requiring additional manual review and editing.
  • The user interface of the platform can be overwhelming and difficult to navigate for new users.
  • Unable to retrieve any images from the URL or document that was imported.

Overall, Frase AI is a powerful tool for businesses looking to create high-quality, optimized content. Its AI-powered features streamline the content creation process, making it easier and more efficient for users to create engaging content that resonates with their audience. The platform’s SEO optimization features also help users improve their search engine rankings and visibility, driving more traffic to their website.

While Frase AI is relatively expensive compared to other content optimization tools on the market, its scalability and data-driven insights make it a valuable investment for businesses looking to grow and scale their content efforts. However, new users may need some time to get used to the platform’s user interface and AI-powered features, and may need to spend additional time reviewing and editing content to ensure its accuracy and relevance.


In conclusion, Frase AI is a tool that helps businesses create good content that is optimized for search engines and engages their readers. However, it can be expensive and sometimes the AI-generated suggestions may not be accurate. It is important to have realistic expectations about what the tool can do, and to review and edit the content it generates. Sometimes the AI might generate weird content, but this can be minimized with proper use. Overall, Frase AI can be a useful tool for businesses, but it’s important to keep these things in mind. If you have any thoughts or questions about Frase AI, please let me know. Thank you for reading!

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