Unveiling a Game-Changing Tool for email marketing : Postcards AI

Hey there! As a developer, my job is to write code that is efficient, reliable, and scalable. But let’s be honest, it’s not always an easy task, especially when it comes to creating email templates within the code for email marketing. It can be a real headache!

Luckily, I stumbled upon a game-changing AI tool called Postcards AI, by Designmodo, that has completely transformed the way I create email templates. With Postcards AI, I can create stunning email templates 20x faster than before, without any design or coding skills.

No more spending hours trying to perfect the layout or struggling to debug issues. Postcards AI has simplified the process and saved me a ton of time. It’s truly a game-changer for any developer looking to streamline their workflow. So, if you’re tired of the email template creation headache, I highly recommend giving Postcards AI a try! Trust me, you won’t regret it!

email marketing

What is Postcards AI?

“Postcards AI” is a platform for creating and sharing customizable email templates. Postcards is an online tool that allows users to easily create professional-looking email templates without any coding knowledge. Users can choose from a variety of pre-designed templates or create their own from scratch using the drag-and-drop interface. Postcards also provides a library of images, icons, and graphics that users can use to enhance their email designs. Once the design is complete, users can export their templates as HTML files and use them with any email service provider. The goal of Postcards is to make it easier for businesses and individuals to create engaging and effective email campaigns that will help them connect with their audience.

It has a user-friendly interface with drag-and-drop functionality available.

Before purchasing a subscription, let’s give the free version a shot first. Keep in mind that the free version only provides access to one module per category mentioned in the left panel, so its functionality is limited.

If you take a look at the picture below, you’ll see that certain modules are restricted to active subscribers only.

Nevermind, Let’s see what we can create using the free version instead.

Pretty cool! Isn’t it?

I really liked the tool, and decided to purchase the business plan to unlock more features. I’m curious to find out if we can access all of the modules with this plan. Well! Yes, we can.

Using the left menu’s Transactional category, I created an ecommerce reminder email template. Postcards AI offers a range of customizable features such as setting spacings, container width, adding items, text settings, background image and color, and more. Here is the template.

Let’s try to upload the custom code.

This tool allows users to upload code in both the head and body sections, as shown in the image below. By simply pasting the code in the body section, it created a template in just a few seconds. However, it’s worth noting that if you opt to use your own custom code, the tool may not offer as much flexibility to modify colors and fonts compared to when using their pre-designed templates.

I must say, this tool is a great time-saver and highly effective.

What are the key features of Postcards AI?

Below are the main features of Postcards AI

  1. Easy-to-use editor: Postcards has a drag-and-drop editor that lets users create email templates without needing any coding knowledge.
  2. Responsive design: The email templates created with Postcards are optimized for all devices, ensuring that they look great on desktop, tablet, and mobile screens.
  3. Customizable templates: Users can choose from a wide range of pre-designed templates, and then customize them by changing the colors, fonts, and images.
  4. Image library: Postcards offers a library of free images, icons, and graphics that users can use to enhance their email designs.
  5. One-click export options: Once the design is complete, users can export their templates as HTML files, which can then be used with any email service provider such as Mailchimp, HubSpot or as plain HTML files to upload anywhere.
  6. Collaboration: Postcards also allows users to collaborate on email designs with team members or clients, making it easier to work together on email campaigns.

Overall, Postcards is a user-friendly tool that makes it easy for businesses and individuals to create professional-looking email templates without any coding experience.

Postcards AI offers a range of features to meet design and collaboration needs, including version history, content management, project management, mobile readiness, external image support, direct email preview, and many more.

A bundle of new features has been added to the existing package, which includes a new intuitive editor with a simplified user interface and powerful text editor that can enhance the visual appeal of the content. The update also includes a simplified elements view, undo and redo options, multi-select editing, and the ability to drag and change values effortlessly.

Additionally, users can look forward to an upcoming feature – the AI assistant. This feature will leverage artificial intelligence technology to provide personalized recommendations and suggestions to enhance the user experience even further. With this AI assistant, users will be able to create even more engaging and high-quality content effortlessly.

Who should use Postcards AI?


Postcards AI caters to a wide variety of users, offering a range of features that make it useful for everyone. For marketers, the tool simplifies the creation of custom emails, eliminating the need for coding knowledge. Users can customize modules, launch campaigns, and export templates to email marketing software.

Designers and Developers can also benefit from Postcards AI’s similarity to Figma. The tool allows designers to use the same familiar tools and shortcuts, eliminating the need to learn new ones.

Business owners can quickly create visually appealing communications that engage their audience, build customer loyalty, and increase conversions.

In addition, Postcards AI is not limited to business use. Anyone can use the tool to create stunning emails, whether it’s to surprise loved ones, friends, students, charity donors, or community members.

What limitations should you consider before purchasing Postcards AI?

While it has many useful features, there are some limitations to consider:

  1. Limited Design Flexibility: Postcards offers a wide range of pre-designed templates, but customization options are limited. Users can change the colors, fonts, and add images, but they can’t make significant design changes. This may make it difficult for businesses that have specific design requirements. However, they can paste the code in the editor, if they have specific design requirements.
  2. No A/B Testing: A/B testing is a crucial feature for email marketing campaigns, as it allows businesses to test different variations of their campaigns to see which performs better. Unfortunately, Postcards does not offer A/B testing, which may limit its effectiveness for businesses looking to optimize their email campaigns.

How is the pricing structured?

The pricing structure for this software has three tiers: Free, Business, and Agency. 

The Free tier offers a range of features without any cost, including access for one user, over 10 free modules, and the ability to edit content without coding. Users can also save and load their projects without needing to provide a credit card.

The Business tier, which costs $17 per month (with a 14-day trial), offers all the features of the Free tier plus additional perks, such as Mailchimp and Hubspot integrations, direct email previews, and 20 exports per month.

The Agency tier, which costs $29 per month, includes all the features of the Business tier, plus additional benefits such as access for up to five users, support for multiple brands and projects, image hosting, and unlimited projects and exports.
For more details, please refer to the pricing section.

Conclusion

The use of Postcards AI for email template creation can revolutionize the workflow of developers, designers, and marketers alike. As a developer, I have found the tool to be a game-changer, saving me hours of work while allowing me to create stunning email templates without needing any design or coding skills. The drag-and-drop editor, customizable templates, responsive design, image library, and collaboration features make Postcards AI a user-friendly tool that can meet various design and collaboration needs. Overall, I highly recommend giving Postcards AI a try to streamline your email template creation process and improve the quality of your email campaigns.

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