Effortless Video Creation using Pictory.ai: Streamline Your Content with Videos and AI Art Generator

In today’s visually-driven world, striking visuals in storytelling are essential for capturing attention in the digital age, enhancing engagement, fostering emotional connections, simplifying complex information, leveraging social media popularity, and accommodating mobile-first consumption. This approach is crucial for effective communication and building lasting connections with audiences. To achieve these, a tool name pictory.ai , an AI art generator, was founded by a team of AI researchers and engineers based in San Francisco, California in 2018.

The Pictory AI tool is designed to help content creators, marketers, and businesses effortlessly transform stories into eye-catching visuals. In this blog post, we will explore the key features of Pictory AI, its benefits, and how it help to generate the storytelling visuals.

ai art generator
Pictory AI

What is Pictory AI?

Pictory AI is an AI tool that transforms text stories into visually appealing and captivating content. By utilizing sophisticated AI algorithms and design techniques, Pictory AI streamlines content creation, making it user-friendly for individuals with diverse design abilities and resources.

Repurpose content into videos in Pictory AI

Repurposing content into videos can be a highly effective strategy to reach a wider audience and engage with your target market. Videos are a popular and engaging medium that can be easily shared on various platforms, such as social media, websites, and video sharing platforms. Pictory gives four ways to repurpose content into videos:

Script to Video

Script-to-video is a powerful feature provided by Pictory AI that allows users to create videos by simply typing or copy-pasting their script. The process involves selecting a video template from Pictory AI’s library and then inputting the desired script into the platform. Pictory AI then automatically generates video visuals based on the text, transforming it into a visually engaging video.

Pictory AI, provides a wide range of aspect ratios to cater to various video content requirements. Aspect ratio refers to the proportional relationship between the width and height of a video frame. Different aspect ratios are optimized for different viewing platforms, such as social media, websites, or mobile devices. Here are some of the common aspect ratios provided by Pictory AI:

Aspect Ratios
Aspect Ratios
  1. Landscape (16:9): This is the standard aspect ratio for most widescreen displays, including TVs, computers, and YouTube videos. It has a width-to-height ratio of 16:9, which provides a wide view and is ideal for showcasing detailed content or for a cinematic look. Landscape aspect ratio is commonly used for general video content, such as explainer videos, tutorials, and promotional videos.
  2. Portrait (9:16): This aspect ratio is optimized for vertical viewing, which is common in social media platforms like Instagram, Facebook, and Snapchat. It has a taller height compared to the width, making it suitable for mobile devices where vertical orientation is prevalent. Portrait aspect ratio is ideal for creating vertical videos, such as stories, ads, and mobile-friendly content.
  3. Square (1:1): This aspect ratio has equal width and height, making it a square frame. It is often used for social media platforms like Instagram, Facebook, and Twitter, where square videos are commonly used. Square aspect ratio is suitable for creating compact and visually balanced videos, such as product demos, testimonials, and behind-the-scenes footage.
  4. Custom aspect ratios: Pictory AI also provides flexibility to create videos in custom aspect ratios according to specific requirements. This allows users to have full control over the dimensions of their videos, which can be useful for unique video content needs, such as presentations, ads for specific placements, or unconventional video formats.

How it works:

Here’s how the process of script-to-video works in more detail:

  1. Script Input: We can either type or copy-paste the script into Pictory AI’s script-to-video feature. The script can include narration, dialogue, or any other text-based content that needs to be converted into video visuals.
  2. Video Template Selection: We can choose from a range of video templates provided by Pictory AI. These templates are pre-designed with various visual elements, such as images, videos, animations, text, and transitions, that can complement the script and enhance the storytelling.
  3. Automated Video Generation: Once the script and template are selected, Pictory AI’s advanced algorithms analyze the text and automatically generate video visuals based on the script. The platform uses artificial intelligence (AI) and natural language processing (NLP) techniques to identify keywords, sentiments, and context from the text, and then selects relevant visuals from its library of videos, images, and animations.
  4. Visual Customization: We have the flexibility to customize the visuals of their generated video according to their preferences. We can edit the text, add or remove visual elements, change the font, colors, and styles, and even upload their own media assets to further personalize the video. This allows us to create videos that align with the specific requirements, brand identity, and creative vision. Also, can make changes to the text, visual elements, fonts, colors, and styles to tailor the video to the liking. Additionally, it has the option to upload our own media assets, such as images, videos, or animations, to make the video truly unique and personalized.
  5. Preview and Export: Once the video is generated and customized, We can preview the video to see how it looks in its entirety. If satisfied, we can then export the video in their desired format, resolution, and quality, ready to be shared on various platforms, such as social media, websites, or presentations. It provides bunch of files for a generated video, following are the extension which it provide for a result: mp4, srt, vtt, txt. Also provide the complete project file.
Files provided by Pictory
Files provided by Pictory

Let’s experiment with a prompt where we provide a description of our Divine.ai website, and then we try to generate a video that reflects the brand based on that description. Below is the description prompt for Divine.ai. The description is being broken down in the scenes for the video.

In a world of constant change and evolution, technology has been the driving force behind the most groundbreaking innovations of our time. At Divine.ai, we are harnessing the transformative potential of artificial intelligence to reshape the world as we know it.

Our mission is to empower

  • individuals
  • businesses
  • organizations with state-of-the-art generative AI tools, resources, and knowledge, enabling them to create novel solutions, products, and experiences.

With our ultimate discovery and learning platform for generative AI tools, Divine.ai is the go-to resource for anyone looking to stay ahead of the curve in the field of AI.

We strive to create a supportive community that fosters innovation, collaboration, and growth in the field of generative AI.

At Divine.ai, we believe in unlocking the true potential of artificial intelligence, and we are committed to making it accessible to everyone.

Join us in our mission to create a better world through AI. Visit Divine.ai today.

Text to Video

The video generated based on the prompt for Divine.ai is divided into scenes, each with its own subtitles. The duration of each scene is customizable, allowing us to fine-tune the pacing of the video. Additionally, the scenes can be easily customized or deleted based on the specific needs. It also have the option to choose from a selection of background visuals or upload your own visuals or videos to further personalize the video.

One of the standout features is the voice-over integration, which allows us to add our own audio or manipulate the existing audio to align with the messaging. This feature provides flexibility and creative control, enabling you to create a video that perfectly represents the Divine.ai brand.

This text-to-video feature of Pictory can be recommended for basic educational videos, listicle videos, step by step guides. The recommendation visuals are not very satisfied and attractive. It also have some limited customization options.

Article to Video

One of the important features of Pictory.ai is its ability to convert articles to videos. By simply pasting the link to the desired article, users can create unique videos tailored to their preferences. In this review, we will delve into the various aspects of this feature, highlighting its strengths, drawbacks, and its potential for improvement.

How it works:

Pictory AI offers a powerful feature that allows you to convert articles into engaging videos. Here’s how it works:

  1. Input Article: We can simply copy and paste the text of the article into the Pictory AI platform. The AI-powered technology will analyze the text and automatically generate a video based on the content.
  2. Scene Creation: Pictory AI breaks down the article into scenes, creating a visually appealing video with different scenes for each section or paragraph of the article. Each scene is designed to be visually engaging and includes text, animations, and visual elements that complement the content of the article.
  3. Customization Options: Once the scenes are created, there comes the option to customize various aspects of the video. We can edit the text, change the font, colors, and styles, and even add or remove visual elements to make the video visually appealing and on-brand.
  4. Background Visuals: Pictory AI offers selection of background visuals that we can choose from, or can upload our own visuals or videos to further personalize the video. This allows us to create a video that aligns with the brand’s aesthetics and messaging.
  5. Voice-over Integration: Pictory AI also provides the option to add voice-over to the video. We can either upload our own audio or use the built-in text-to-speech feature to convert the article text into voice-over narration. This adds a professional touch to the video and enhances the overall viewing experience.
  6. Preview and Export: Once we are satisfied with the customization, we can preview the video and make any final adjustments. Once ready, we can export the video in various formats, such as MP4, GIF, or even as an embedded video link, making it easy to share and distribute your article as a compelling video.
Article link:

Certainly! Let’s explore the article-to-video feature, where we provide the link to our article “Delving into the Premium Offering of Starry AI“. We will observe how Pictory AI segments the article into scenes and generates a video that effectively summarizes the complete article.


Article to Video

The video generated by the article shows the images of the articles with subtitles, we can customize both the captions and the background images, also the audio is also customizable. This feature can be used for blogs, Press releases and for a HTML page.

Photo to Video

The photo-to-video feature offered by Pictory AI is a robust tool that empowers users to effortlessly convert their photos into captivating videos. With automated scene creation, customization options for scenes, visual effects, and music, users can easily create videos that are tailored to their preferences. Additionally, the ability to preview and edit the video allows for further customization and fine-tuning. Once the video is finalized, users can export it in different formats and share it on various platforms. This feature provides an opportunity for users to creatively showcase their photos in a dynamic and compelling manner, making it ideal for storytelling, marketing, and personal use.

How it works

  1. Upload images and videos from your device.
  2. Select a template for your video.
  3. Choose the desired aspect ratio.
  4. Pictory.ai auto-arranges the uploaded content into scenes, with the option to rearrange manually.
  5. Enhance the video with elements such as stickers, gifs, and emojis.
  6. Add or edit text, modify the video style, adjust templates, and choose background music from the available tracks or upload your own audio.
  7. Share the final video via a copied link or download it for offline use.

Sure, let’s take a look at the four images we have chosen for the visual to video conversion with an save environmental theme. These images depict different aspects of the environment, and we can use Pictory AI’s photo-to-video feature to transform them into a captivating video.

Visuals To Video

The Visuals to Audio feature in Pictory.ai, while user-friendly and offering some level of creative control, presents itself as a rather basic tool lacking any innovative AI functionalities. Basically, it produces a slideshow consisting of images and a background music. Also, the compression of images and videos may lead to a loss of original quality in the final output. Furthermore, the sub-optimal auto-arrangement of images and clips often necessitates manual intervention to achieve a coherent flow. Overall, the Visuals to Audio feature appears to be a rudimentary solution for video creation, falling short of the advanced capabilities and customization options offered by professional video editing software.

Positives Aspects

  1. User-friendly interface: Pictory.ai simplifies the video generation process from text, making it accessible even to those without prior experience. By extracting key messages and auto-highlighting keywords, the tool ensures that the essential content is effectively showcased in the final video.
  2. Extensive customization options: Pictory.ai empowers users to manually select keywords, visuals, and frame transitions, allowing them to create a more personalized and tailored video output that aligns with their preferences and needs.
  3. Seamless voice-over integration: The platform enables users to enhance the overall video experience by adding voice-overs through uploading pre-recorded audio or recording directly within the tool. This feature adds a layer of depth and engagement to the generated content.
  4. Flexible scene duration control: Pictory.ai allows users to easily adjust the duration of individual scenes or modify the lengths of all scenes collectively. This level of control enables users to fine-tune the pacing and structure of their videos to achieve the desired effect.
  5. Time-saving automation: By automating various aspects of the video creation process, such as visual selection, keyword highlighting, and frame transitions, Pictory.ai saves users time and effort, allowing them to focus on other aspects of their content strategy.
  6. Versatility in content creation: Pictory.ai’s features enable users to generate videos for various purposes, such as marketing campaigns, social media content, educational materials, and more. This versatility makes it a valuable tool for individuals and businesses across different industries.


  1. Narrow template selection: Pictory.ai’s restricted range of 44 templates may not accommodate the diverse needs of various users, potentially resulting in video outputs that fail to effectively convey the intended message or capture the audience’s attention.
  2. Inconsistent visual choices: The platform can sometimes generate visuals that are not in sync with the content or keywords, causing a fragmented and confusing video experience for viewers. This issue may require manual adjustments, consuming additional time and effort.
  3. Limited advanced editing options: Pictory.ai lacks more sophisticated video editing tools that users might expect from professional editing software, such as color grading, advanced text animations, and special effects. This shortcoming may leave users feeling restricted in terms of customization possibilities and unable to achieve the desired level of polish for their videos.
  4. Subpar article-to-video conversion: Pictory.ai’s ability to convert written content into engaging and accurate videos may not be up to par. This could lead to inconsistencies, inaccuracies, and a lack of coherence in the final output, making it less appealing to viewers and undermining the effectiveness of the generated video content.
  5. AI understanding limitations: The platform’s AI may struggle to grasp the context and nuances of the source text, leading to video representations that lack depth and relevance. This issue could be resolved by incorporating more advanced AI technologies to better comprehend and interpret the text, ensuring a more accurate and meaningful video output.
  6. Customization constraints: Despite offering some customization options, Pictory.ai may not provide the level of flexibility and control that users seek when creating video content. Expanding the platform’s features and allowing users to fine-tune various aspects of their videos could greatly enhance the overall user experience and the quality of the generated content.


In conclusion, Pictory AI tool is a valuable resource for basic video editing tasks. Although it does not generate videos through AI, it provides a wide range of features for editing videos. With Pictory AI tool, users can enhance their videos by adding effects, trimming or splitting clips, adjusting audio, and more. Its user-friendly interface and comprehensive editing capabilities make it a suitable choice for those looking to edit videos without advanced AI-generated content. Whether it’s for personal or professional use, Pictory AI tool offers a convenient and effective solution for basic video editing needs.


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